How do we share what we used to own, or share what we never owned? What are the broader implications for new business models and the effect such shared items have on our relationship to others?

 

Critically what is the urban, social and personal scenario which will ensure differentiation and success for a new sharing business mobility proposition?This project is targeted for an electric automotive start-up in China. The goal is explore the opportunities that sharing can bring to the Chinese market.

 

The target is local communities in the Chinese market in which sharing is a relatively new concept and business model.The brief is to develop a new design narrative/scenario which creates a complete new product/service offering that will succeed in the conditions of the Chinese market of the year 2025